ARE SALES AND PARTNERS USING YOUR CONTENT?
WHAT DO SALES AND PARTNERS THINK OF YOUR CONTENT?
As part of the Marketing Organization, you and the team are responsible for creating sales enablement content to support new products, versions, use-cases, on-boarding and marketing campaigns.
The types of content are endless. Presentations, data sheets, competitive knock-offs, references, analyst reports, ROI calculators and eLearning to name but a few.
Often the content exists in multiple federated locations including legacy systems, the Web, and a Learning Management System (LMS). This makes it difficult for sales reps to find and nearly impossible for partners.
EnableBoard allows Marketing to centralize every type of content on a "single system of record" cloud-based platform to create "Virtual Toolbooks". Content can exist inside EnableBoard or be linked to the federated source. Content is available immediately to users without any downloads or client code.
EnableBoard provides content feedback and reporting is immediate and simple. Reps are alerted to new and trending content, insuring that they prepared to sell.
time to value
Content is constantly being developed. Sales reps and partners need immediate access and marketing needs a way to proactively and quickly roll it out.
As a cloud-based solution, you can provision an EnableBoard instance in less than day and begin publishing content immediately without any coding or downloads.
With EnableBoard, new content to support product launches, on-boarding, campaigns or any other type of update can be published in minutes and is prominently displayed to reps as they use EnableBoard.
EnableBoard empowers Marketing to provide immediate value to Sales with fast and responsive publishing of the content Sales needs to be successful.
Marketing, including Product Management and Product Marketing, typically spend an enormous amount of time and budget creating sales enablement assets for Sales.
But too often, content is never accessed. Industry averages show that only 10-15% of sales enablement content is ever downloaded. Content is often difficult to find due to multiple locations and the arduous searching capabilities of legacy systems.
With EnableBoard, Marketing can push winning content and monitor not only access to the content but ratings and comments from reps.
EnableBoard provides detailed metrics so Marketing has an instantaneous view of content access and sales rep compliance for launches and on-boarding.
Most organizations are using a legacy or home-grown solution for storing sales enablement content and a Learning Management System (LMS) for training and on-boarding eLearning. Many federated sources of sales enablement content typically exist.
These solutions are typically difficult if not impossible to configure into a "virtual playbook" for your Sales Reps and partners.
Consumers of sales enablement content need a single and easy-to-use site that aggregates content from anywhere it exists.
EnableBoard provides a platform solution that is easily configured to support multiple sales enablement use-cases in minutes. An intuitive drag-and-drop environment without coding allows Marketing to create a custom and branded virtual playbook in days.